We raise whole people not just athletes.
Guiding families, teams, and schools through the business of sports with clarity, confidence, and wisdom.
Support for Moms & Families
Whether your child plays at the youth, collegiate, or elite level, navigating sports can feel overwhelming. Our community gives you the tools, language, and confidence to guide your athlete well — without losing yourself in the process.
The New SMU Book
This book gives families the language, perspective, and guidance they need to protect their children’s future — on and off the field. Rooted in identity, values, and the business of sports.
Sports Mom, NIL Strategist, and Faith-Driven Advisor.
Jamesetta Cleveland, MBA
I help families save time, earn money, and reduce heartache by navigating the business of sports with wisdom and faith.